According to a recent study, most people say that having a job that makes a social impact on the world is an important life goal. In fact, 45% of people surveyed said they'd take a 15% pay cut to work for a job that makes a social or environmental impact.
What does that have to do with property management? Everything! While it's often difficult to remember in the grind of day to day operations, you have a direct impact on one of the most basic needs in life--shelter. Every day, hundreds of people drive onto your property, past your office to get to their home. For some, this brings a sigh of relief. Others quickly become tense. And while you can't affect what happens in your resident's personal lives, there are plenty of ways you can make an impact on their experience of home.
Something as simple as a free muffin on the resident's way to work or making eye contact when they visit the office can positively impact a person's day and affect how they view "home". But if you really want to make an impact, it seems the trick is to help your residents connect to each other. J.D. Power and Associates found that a "sense of community" was the #1 driver in apartment resident satisfaction. Residents want to feel connected to each other--to know that their neighbors are looking out for them. And when that happens, they're exponentially more likely to stay in that place.
So social impact isn't just good for your heart, it's also good for the bottom line.
How would you rate the level of social impact you're able to make through your role?
What is working on your property or in your company to help residents experience a sense of community?