According to Wikipedia, customer satisfaction "is defined as a measure of how products and services supplied by a company meet or surpass customer expectation." While this is more than true, what metrics determine whether a customer is satisfied? This can be rather obvious or you may have to delve a bit deeper to find your answer, all depending on the industry you're in.
For instance, residents that make up a community can express their satisfaction by the strength of the relationships they hold in that community. Through positive community experiences, strong relationships can be built which can impact customer satisfaction. This is just one example of measuring resident satisfaction.
A company's online reputation can be another option, and a rather transparent one at that, to measure satisfaction. It's a whole new ballgame when you step foot into the world wide web, especially as a business. But, you must be open to receiving real feedback and criticisms as a company to know where improvements need to be made. Plain, and simple.
photo courtesy of CARES