because I said I would.

We all know that when you tell a child "I promise", the child fully expects that promise to be fulfilled. But as we get older, unfortunately that word seems to lose its power. As adults, we are often all too casual when making commitments... even small ones.

One young man is working to change all that. Alex Sheen, founder of because I said I would, has started a social movement to get people back to keeping their word. Alex saw the power of doing what he said in the life of his father and, upon his death, decided to honor his life by sharing the liberating freedom of meaning what you say.

It doesn't take a rocket scientist to figure out how a commitment to doing what we say might have a positive impact on our business. What if our residents placed complete confidence in whatever we said? What if they believed they would receive no excuses, only fulfilled promises? What if what we said was what we meant and we were willing to do whatever it took to see it come to pass?

But the focus of this campaign isn't just on business. It's on the things we say to each other in all our relationships. Things like a promise to stop smoking or a promise to save money. There are as many promises as there are people on the planet and Alex's organization has some suggestions on how you can move forward using their promise cards.

This is just the kind of thing your residents are looking for. A company who keeps their word. And some help with doing the same.

How might you implement a 'because I said i would' campaign in your community?