I remember the disappointment of discovering that “Fair Trade” was a horribly low standard. All this time I’d thought I was doing a good thing but I hadn’t really done my homework.
Our millennial residents are generally much savvier about issues of corporate social responsibility (CSR) and they’re drawn toward organizations who are doing it well. According to the 2015 Cone Communications study 91% of millennials would switch brands to one that is associated with a good cause, given similar price and quality. So what does that mean? Certainly, giving of your money is valuable—particularly if residents have an opportunity to participate as well. However, true CSR is an ongoing way of doing business that enhances the lives of employees, residents and the surrounding community.
Over the years I’ve seen numerous examples of CSR done well in multifamily settings. From an ongoing relationship with the Boys and Girls club that connected kids with mentors and provided space for celebrations and training to providing housing for families of cancer patients to employing and housing homeless individuals through programs like Shelters to Shutters.
At CARES, CSR has been a part of our DNA since inception. Not only do we provide community connections through visits and social activities. We can also help involve residents in doing good for each other, the neighborhood, and the community. What are you waiting for? Contact us to begin the discussion about the good we could do together.