I recently spoke to a group of parents about establishing a family identity. When you're a young parent and the weight of forming the character and behavior of another human finally sinks in, you'll often turn to anyone claiming to have an answer. I don't have an answer, but I do have a suggestion--figure out who you are and what your family needs and build a strategy around that. And don't try to be someone's idea of a family.
It's the same thing I preach in business. Know your clients. What do they need? What do they want? What do they not even know that they want or need? Then, figure out who you are; what it is you are uniquely able to bring to the table to address your client needs. But don't skip the most important part--capitalizing on your strengths and personalizing them to your clients.
Our CARES programs have been helping communities create unique identities for more than a decade. Because we are part of the community, we are able to not only implement unique strategies, we are also assessing whether or not those strategies are working. We'd love to come alongside your team to help implement your unique brand!